A week before the 2011 Singapore Grand Prix, a little-known production house and its principal photographer were approached to be part of a groundbreaking global campaign. Sports lifestyle brand, Puma, and race veterans, Mercedes GP Petronas, had just inked a deal to be bedfellows for the 2012 Formula One season.
Here's how it all came together.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?