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Vodafone Myusic started with a strategy full of value which allowed Vodafone customers to live unique experiences related to music: exclusive presales, "secret shows", meet & greets... They also sponsored festivals like Bilbao BBK Live. The digital side of the campaign had a participative site, activities on social networks, banner campaigns on specialized media, activities with well-known bloggers... All this was combined with offline activities and achieved great impact in press.