The goal was to connect L'Oréal Paris followers in the net using the stand that the brand had in the Cibelespacio, in Fashion Week Madrid. Each day, experts of this "colour boutique" proposed a competition between three nail, lips and hair colours. Web users tweeted with the hashtag #colortweet followed by their favourite colour and the reason why that colour inspired them, and they could win L'Oréal product packs. BTOB created a colourful microsite which collected the users' tweets and Instagram pics and the ranking of the most voted colours and a Facebook Tab. It also provided full time SMO work which retransmitted live from Cibeles. Within the five days the action took place, we received more than 2,500 bids and more than 20 mentions in media.

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