I’m honoured to say that last week I spent a couple of days in the Aardman studios, rather than at my computer in the depths of the Digital department. That’s because I was charged with the task of making a short promo announcing the release of our Animation software ‘Animate It’ for the iPad / iPhone / iPod Touch!

I wanted to show that with the software, anyone can animate, and with me being a designer now an animator, I thought i’d let the video do the talking! So, what you see above, is the App itself, recreated by hand but animated on an iPad, using the app itself. It’s kind of like Inception… but with iPads.

I kept the D.I.Y. ethic through and through, with even the sound fx being recorded using the voice memo’s function on my iPhone! Altogether it was a huge tonne of fun to work on, and I couldn’t have done it without the help of design & animation students Jake & Yoon.

Lastly, the wonderful music is by Low In The Sky, from the album ‘A Shared Rainbow’, which you can check out right here: patternbased.com/pb/projects/pb13-low-in-the-sky-a-shared-rainbow/

I hope you like video and don’t forget to go grab the app from the app store right here: itunes.apple.com/gb/app/animate-it/id544691268?mt=8


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