Its actually really simple. Its just a precomposite of text with a single camera animation, then duplicated w/ animated masks.
I set up my text in zspace and animate my camera to each piece of text. I then precomp my animation and animate a mask. Then simply duplicate the precomp w/ mask and reposition the mask, scale the precomp, shift the x,y, ect... I repeat this step to achieve the the "broken mirror" effect.
That is the logo. It's is a O,U and I, which is French for "we". It's also the missing vowels in our domain:www.dntfckwth.us. There's more story behind all of this which would make for a great motion piece.
I set up my text in zspace and animate my camera to each piece of text. I then precomp my animation and animate a mask. Then simply duplicate the precomp w/ mask and reposition the mask, scale the precomp, shift the x,y, ect... I repeat this step to achieve the the "broken mirror" effect.
really simple.
(hope that makes sense)
BTW love the logo!
Didn't get how or why you animated masks. Thought they were different camera angles put together.