As Nokia pioneers new multimedia retail experiences in cutting edge flagship stores worldwide, the art of shopping is illuminated. Carefully chosen amongst only a few leaders from the international vanguard of creative agencies, GHAVA was commissioned by Nokia to direct a series of unique shorts to play across an impressive array of high definition in-store displays as well as enormous, high resolution LED cubes, dubbed the “Nokia Towers” at the newly opened London Heathrow Airport Terminal 5.
With the conception and direction of a diverse range of content, GHAVA shows its versatility by calling upon images that range from the minimalism of simple paper planes and frolicking kittens to the sublimity of fantastical landscapes and haute gastronomy.
By exploring the basic principles and properties of simple machines, an analogy is drawn between the ease of use and seamless integration of Nokia products into everday life. Small experiments are captured in a stylized manner while hinting at subtle themes of connectivity. The interaction of a hand cranking a bike or a stream of air keeping a ping pong ball afloat evokes the memories of science class in an elementary schoolroom. In summation, the tag line says it all ––Basic principles. Easy to use. Some things in life are just simple.
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