While farmers don’t get a whole lot for their potatoes, in the shops they are rather expensive. In response, sales have plummeted. When farmers couldn’t sell their produce, and decided to give it away rather than have it go to waste, it was the start of the potato movement: Farmers and consumers are in direct contact on the internet and bypass traditional allocation structures, increasing the profit for farmers and lowering the prices for consumers.
Video from Reel News - reelnews.co.uk
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