Samsung Galaxy S III launch event.
This video was treated like a news story. Anticipation was very high surrounding this event - the hype had reached Apple-like proportions. The successor to the Samsung Galaxy S II would be the poster-boy for Android phones and we were there to cover it.
Not a particularly accomplished piece of film-making, this video was shot, partially edited at the venue then finished-off back at the office. It was live online by 1 o'clock the following morning, ready for the global media feeding frenzy. Three don't pay to promote these videos on YouTube, so they have to be timely and relevant to cut through and get re-embedded by the tech sites and bloggers.
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