This is a brief from the YCN on behalf of the Financial Times. The aim was to communicate the opportunity for students to receive a free subscription to FT.com via Facebook.
The invite will be able to be sent to friends via e-mail or Facebook, on which going to the link, the web browser with the appearance of the friend's Facebook homepage, is 'taken over' and the fun animation is played.
Our group decided to utilise the origami butterflies folded from money, as they convey business/finance with a more playful attitude.
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