This is the first prototype of a video I made while I was working at MAYA Design. I wanted to explain the term "information architecture", and I thought the best way to do it is by explaining "information" and "architecture" separately, and letting the viewer make the connection.

The idea came from a class I took at Carnegie Mellon called "Graduate Typography". It was my first time working with After Effects, so please mind the quality. :)

When I took the project from the context of a class back into the workplace, I was able to get the help of an amazing illustrator who took over the After Effects portion, and let me concentrate on writing the copy and producing the video.

You can find the much more interesting and polished modern day version that resulted from that effort here:

vimeo.com/3248803

and the prequel, which I also wrote and produced:

vimeo.com/3248432

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