The Barack 2.0 Social Media Project Update. A case study detailing the mulit-channel social media strategy and tactics utilized by the Obama 2008 campaign. Brent Leary and David Bullock discuss the first year of the project and the opportunities that have been an offshoot of the study. Further, they discuss the use of social media as a support mechanism for your business objectives in terms of content, conversations, lead generation, CRM system, lead qualification and sales process design.