HEADLINE: illy's MonoArabica Brand Ambassador Marcus Samuelsson at SF Chefs. Catch the celebrated NY chef interviewing some of the top names in food in a short video recapping his weekend at SF Chefs.
WHAT: illy and Marcus Samuelsson celebrate MonoArabica, the new single origin coffees from illy for which Samuelsson was named brand ambassador at SF Chefs
WHO: illy MonoArabica's brand ambassador Chef Marcus Samuelsson was joined by illy’s Master Barista Giorgio Milos, Arnold Wong, Ben DeVries, Brian Boitano, Cecilia Chiang, Charles Phan, Chris Cosentino, Dominique Crenn, Drew Nieporent, Joanne Weir, Martin Yan, Michael Bauer, Perry Hoffman, Tyler Florence and more…
WHEN: Saturday, August 4th - Sunday, August 5th 2012
WHERE: SF CHEFS - Grand Tasting Tent in the illy Lounge
LINK TO IMAGES: mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr172116383
About illy MonoArabica
Each of the three MonoArabica coffees was selected for its role as a distinct component of illy’s signature, nine-bean blend of the highest-quality Arabica coffee, responsibly cultivated and sourced from farms under the quality-centric, direct trade method pioneered by illy nearly 25 years ago. The MonoArabica line features the highest-quality examples of Arabica coffee from three countries – Brazil (intense and full bodied), Guatemala (complex and medium bodied) and Ethiopia (delicate and aromatic) -- and each of the three offer incredibly different taste experiences as a result of these unique topographies and climates.
The distinctive illy blend of the earth's best Arabica coffees delights coffee lovers at more than 50,000 finer cafes, restaurants, coffee bars, hotels and retailers around the world every day. There is an illy roast, grind or format ideal for everyone's favorite preparation method, from espresso, to drip coffee, French press and more. A third generation of Illy family members now at the helm, Trieste-based illycaffè pioneered some of coffee's most important innovations, including the modern espresso machine and the world's first single-serve espresso pods. Illy is the industry leader in responsible production, for two decades guaranteeing a profit on all coffee it purchases directly from farmers whose production meets illy's high standards—a model increasingly emulated by specialty roasters, none on a scale to which illy has achieved. The illy protocols have been widely credited with advancing environmental, economic and social conditions in coffee growing regions across four continents. In 2011, illy became the world's first company to earn Det Norske Veritas' Responsible Supply Chain Certification, verifying illy's equitable treatment of supply partners and sustainable production practices against objective benchmarks. Last year illy’s franchised boutique café, espressamente illy, opened at 123 Battery Street. Illy plans to open additional espressamente illy cafes in San Francisco this year.
About Marcus Samuelsson
Chef Marcus Samuelsson is an internationally acclaimed chef, philanthropist, and a New York Times best-selling author. Chef Samuelsson is the youngest chef to ever achieve two three-star reviews from The New York Times and he has been honored by the James Beard Foundation on multiple occasions including “Rising Star Chef” (1999), “Best Chef: New York City” (2003), “Best International Cookbook” (2007) and "Best Television Program" (for Chopped - 2012). The author of several award-winning cookbooks, Chef Samuelsson released his best-selling memoir, Yes, Chef, in June 2012.
In December 2010, Samuelsson opened Red Rooster Harlem restaurant, later earning two stars from The New York Times. In March 2012, Chef Samuelsson and partner Andrew Chapman opened Ginny’s Supper Club in the space underneath Red Rooster Harlem. Other recent accolades Chef Samuelsson has achieved include being tasked with planning and executing the Obama Administration’s first State dinner; hosting the President at his own restaurant; and being named on the “International Best Dressed List 2011” in Vanity Fair magazine.
illy Contacts: John Doe Communications
Sydney Reising / Sydney.Reising@johndoehub.com / 917.544.7217
Meena Khera / Meena.Khera@johndoehub.com / 917.714.4887
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