Near-microscopic photo-realism. Explosive shards. Raining crystal droplets. Refractive prisms. A God-like boot. In short: we flexed every last creative and technical muscle we’ve got… combined… for this explosive video display for the product launch at Nike’s London flagship, online, and stores across Europe. Check the below link for more details about the process: studio.tendril.ca/NIKE-CTR360

CREDITS

Client: Nike
Client Producer: Els Tau
Client Art Director: Kevin Coatman
Client CD: Eric Duvauchelle

Production Company: Blacklist
Executive Producer: Andrew Linsk
Producer: Nathan Jew, Erik Gullstrand

Director: Tendril
Creative Directors: Chris Bahry, Alexandre Torres
Executive Producer: Kate Bate
Producer: Anne Deslauriers

Music & Sound Design: John Black of Cypheraudio
Editor: Steve Manz

Designers: Chris Bahry, Renato Ferro, Luis Guillherme, Vini Nascimento, Alexandre Torres
Textures, Lighting, Render: Brad Husband
Assistant Lighting, Render: Kosta Lavrinuk
Modeling: NoEmotion, Renato Ferro, Vini Nascimento
Lead Animation: Vini Nascimento
3D Animation: Renato Ferro, Vini Nascimento, Ben Pilgrim
2D Animation: Leo Mateus, Andrew Vucko
Compositing: Chris Bahry, Brad Husband, Daniel Luna

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