As part of the ‘Enjoy the Moment’ campaign, I designed and executed these Olympic sponsorship stings for Cadbury.
Following on from the their 'Cadbury Iconic' campaign & conceptually inspired by Quayola’s & Memo Akten’s ‘Forms’ piece, our brief was to create motion sculptures of Olympic athletes representing the fun, celebration, and visual excitement of the games, resulting in a Cadbury branded visual treat.
The idents run a total of 600 times over the course of the games so it was paramount that they had a substance, intrigue, and stood up to intense repeat viewing.
Role : Design, Direction (live action), Particle FX, Compositing (all spots)
Produced by : Piranha Bar
Producer : Peter Greene
Agency & Concept : Publicis QMP
Audio : Mutiny
Keyframe animation : Will Sharkey
Motion Capture : Audiomotion
3D Support : Simon Burke, Cormac Kelly, Sam Boyd
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