On a winter morning, Minelli, Inc. set out to ask people in our community to share their promises. We commemorate the fictional "International Promise Day" by asking people to MAKE a promise, UPGRADE an existing promise... or BREAK a promise.
The notion of a promise was one of the key foundational elements for our re-branding of a global NGO called Pact. The idea was already inherent in their name, and it carried universal significance for the lasting impact of their work. We used this video to show the opportunity for their organization to latch onto this powerful notion.
See the full project here: minelli.com/work/portfolios.cfm?pfid=23
Creative Direction: Minelli, Inc.
Film Direction, Cinematography and Editing: Chris Maggio (Future Machine)
Interviewer: Ernesto D. Morales (Minelli, Inc.)
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