Samsung had us create a video installation of holiday messages to the people of Times Square. Played throughout the holiday season on Samsung's video billboard in the heart of NYC, this content delighted onlookers and was featured on Dick Clark's Rockin New Years Eve with Ryan Seacrest and in CNN's first images of 2013.
We went into the campaign hoping to give the One Agency as many uses of the footage as possible. From the installation we created a broadcast spot to further spread the message to viewers around the world.
This video shows the billboard in action and the responses of viewers on the ground.
Check out the broadcast version of this content here: vimeo.com/56592557
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