As proud sponsor of ID&T events like Sensation and Mysteryland, Vodafone wanted to emphasize their sponsorship in a positive and innovative way without interfering with the festival experience.
Vodafone Party Starter is an accelerometer enabled mobile app that measures your party stamina to see if you've got what it takes to visit one of the sold out ID&T parties like Sensation, Mysteryland or Welcome to the Future.
The app is based on the universal electronic music dance move, the fistshake. Dance with your phone in hand and the music will play accordingly to your rhythm. The music will speed up if you do, so keep it at a steady BPM to keep it going. If you keep it up the longest you'll earn free tickets to one of the events.
With 131 hours of partying one of our contestants earned his tickets fair and square.
Directors: Bill Tanaka
DOP: Bill Tanaka
Production Agency: 328 Stories
Producer: Jony van Hees
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