Having established James Boag’s as a brewer of a quality mainstream beer, we were tasked with launching Boag’s new super-premium product, Pure.

Our story put Tasmania’s intrigue at the heart of the beer’s uniqueness; a film by director Noam Murro conjured poetic images of Nature’s unseen hand meddling with the island.

The result? A beer like no other. On launch day, James Boag’s Pure sold an entire month’s projected sales.

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