I worked with Shawn Fedorchuk and the DK team to craft these spots for the PGA. The series represents a new approach for the Tour. Gone are the glossy, staged heroics and professional voiceovers. Instead, these intimate portraits bring the audience ‘inside the ropes,’ depicting the players and the game from multiple perspectives.
Client: PGA Tour
Agency: DIGITALKITCHEN, GSD&M
Role: Concept, Copy, Creative Direction, Live-Action Direction
Creative Team: Shawn Fedorchuk, Trevor Fife, Brian Cole, Slavka Keuhn, Camille Durand
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