Insurance company Lifebroker approached me to create 10 short web animated videos, each explaining a different product or service they offer. Their logo lent itself to being adapted as a character, and subsequently a family and other characters were created to explain each service. As many of the videos death with serious topics such as death and disability, the characters were used in a non-literal way to explain each product. The concept for each video was created by Chris Northey, and then developed using a sketched storyboard which was then translated to vibrant 3D animations.

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