An interview with Steve Blank conducted by Tomer Sharon, a Google UX researcher, to accompany his book, "It's Our Research: Getting stakeholder buy-in for user experience research projects".

Steve Blank is a Silicon Valley-based retired serial entrepreneur, founding and/or part of 8 startup companies in California’s Silicon Valley. A prolific educator, thought leader and writer on Customer Development for Startups, Blank teaches, refines, writes and blogs on “Customer Development,” a rigorous methodology he developed to bring the “scientific method” to the typically chaotic, seemingly disorganized startup process.

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