Envirotrek Series 2012 cleans up European mountains!
For the fourth year running, Respect The Mountains produced the Envirotrek Series, clean up events in co-operation with KEEN Footwear. As a result of these seven events this summer, the campaign generated:
- over 1000 hands-on, clean-up hours by almost 500 mountain tourists and locals;
- 1750 kilo’s of waste which included 350 garbage bags, scrap metals, car tires, used oil barrels and more;
- across 5 different European countries during the summer holiday season;
- awareness to both other holiday makers and locals in 7 locations.
There are estimated to be 100 million visitors in the European Alps each year, which presents a huge challenge in preserving these mountain environments. There is a growing need to provide necessary awareness campaigns to ensure mountain tourists are aware of the pressures that these popular holiday destinations are under. To give back to these nature areas, Respect the Mountains organises the Envirotrek Series: hikes to enjoy nature and help her by – simply – cleaning up. A simple way of giving back that is enjoyable and effective.
100 people took part in Envirotrek in 2009, more than 200 participants were involved in 2010, and in 2011 participants collected 160 bags of rubbish. The Event Series was taken to another level again in 2012. Respect the Mountains awareness reached more mountain tourists and provided essential awareness to a wider tourist audience. Together Respect the Mountains and KEEN Footwear are committed to caring for European Mountain areas, so that future generations can enjoy these special environments.
Respect the Mountains also received a 20.000 euro funding grant from the European Outdoor Conservation Association (EOCA) for their Envirotrek Series in 2012 en 2013. Respect the Mountains and partners look forward to Envirotrek 2013!
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