In his BlogWell New York case study presentation, “How Tyson Foods Uses Social Media to Build Community Around the Issue of Hunger,” Tyson Foods’ Director of Corporate Community and Public Relations, Ed Nicholson, describes how Tyson uses social media tools to engage stakeholders around the company’s primary philanthropic focus, the issue of hunger, with a blog and a quickly-growing Twitter account.

A focus of Ed’s presentation is the issue of “monolithic” companies — where large corporations are often cast in a negative light instead of shown as well-meaning entities. The presentation shows how to humanize large corporations and the importance of doing good in the community.

(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)

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