What happened when 36 Oxford MBA students collaborated with 11 designers to help social enterprise Soul of Africa?

Over one day, the MBAs and designers used visual methods to frame and tackle problems facing the organisation. Soul of Africa employs women to make shoes which are sold around the world, while a percentage of the profits goes back to help communities in South Africa affected by AIDS. Mixed teams worked on strategy, operations, marketing and design combining creative and analytical approaches to generate recommendations for Soul of Africa. This short film gives an overview of what happened on the day.

For more information about Soul of Africa visit soulofafricacharity.org/

Organised by Lucy Kimbell as part of her MBA Design Leadership elective, Said Business School, University of Oxford in April 2009. For more information about my teaching and research, visit designleadership.blogspot.com/