A Loeffler Randall short featuring the Rider Bag from the new Loeffler Randall fall 2012 handbag collection - directed by Tim Barber with art direction by RoAndCo, produced by Loeffler Randall and Gelya Robb. Girls on bikes Ali Michael, Dani Griffiths and Tatiana Turin were styled by Heidi Bivens with makeup by Tracy Alfajora and hair by Andre Gunn. Casting by Zan Ludlum.

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