In his BlogWell New York case study presentation, “Using social Media to Break Down Walls,” the Robert Wood johnson Foundation’s Senior Communications Officer, Larry Blumenthal, describes how to engage and empower customers, provide a strong customer experience, reinforce the brand, and respond to conversations about your products.

According to Larry, in the world of nonprofits, social media often takes a different tack, focusing more on building bridges between an organization and others who are passionate about the same issues. The Robert Wood Johnson Foundation is using blogs, forums, Twitter, YouTube, and other social media to build partnerships and generate fresh ideas.

(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)

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