Three of the very best in content marketing, Joe Pulizzi of the Content Marketing Institute (contentmarketinginstitute.com), Jim Burns of Avitage (avitage.com) and Doug Kessler of Velocity Partners (velocitypartners.co.uk) sit down with Jeff Ogden of Find New Customers (findnewcustomers.com) for a fascinating discussion of content marketing.
You will learn:
1) Why you must break down the silos in your business
2) Why story-telling really matters
3) Why you need to be the best, and no just okay
You will also learn key questions you can ask to evaluate your current messaging.
We thank Joe, Jim and Doug for appearing on the show.
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