VeloJam with the MuleBar Girls and AnaNichoola is a concept based on the belief that something needs to be done to tap into all the women out there who want to be taken seriously and race track. VeloJam attracted and rewarded high level racers as well as providing the opportunity for newcomers to race. It gave women the rare chance to race in a field of just other women.
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See Lizzie Armitstead's recent comments on the lack of investment in women's cycling in the UK here: guardian.co.uk/sport/blog/2012/aug/01/lizzie-armitstead-sexism-cycling?newsfeed=true
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