This week's Whiteboard Friday comes to you courtesy of a few friends from the Twitterverse. We had Lindsay put out a call for WBF ideas and, among the suggestions, a few of our followers asked for tips on linking strategies and embedded content, so here we are.

Creating embeddable content like widgets, badges, or videos can be a fantastic link-building strategy for many reasons. In this video we'll cover some of the big benefits to embed-based linking, as well as some of the challenges you may face in trying to get your embeddable content out there.