Coca-Cola has such an enormous audience — with their products sold in more than 200 countries — it’s no surprise that social media has become an integral part of their communications and marketing efforts. In his BlogWell New York presentation “Coca-Cola: Sharing What Matters,” Adam Brown, Coke’s Director of Digital Communications, outlined how they use social media to promote their brand.

Adam’s presentation made note of a shifting focus toward social searching. Where three years ago people were turning to Google to find information about the brand, now sites such as Facebook, Twitter and MySpace are key sources of traffic. The presentation gave advice on how to embrace new social media, how to empower fans in these forums, and how to keep the message relevant without being overbearing.

(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)

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