To call for entries to the 26th MBC Design Awards, held by Museu da Casa Brasileira, Leo Burnett Tailor Made created a film with the subject matter “Inspiration”

With a concise, stylized art direction that plays with the language of infographics, it follows the path of a tomato seed, from sprouting to harvest, followed by the processing of the fruit until their transformation into spaghetti sauce.

Agency: Leo Burnett Tailor Made
Production Company: Lobo / VetorZero

Executive Directors: Alberto Lopes, Sérgio Salles
Creative Directors: Gabriel Nobrega, Guto Terni
Account Management: Paula Saraiva
Coordinator: Gabriela Milanez
Designers: Bruna Imai, Bruno Ferrari
Art Director: Bruna Imai
3D: Fernando Magalhães
Animation: Bruno Ferrari, Diego Coutinho, Rafael Morinaga
Sound Design: eNoise

Motion Graphics, 2d animation

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