In the BlogWell New York case study presentation, “Telling Our Story,” Sean Gannon and Megan Parker talk about how, at times, the best and most effective way to tell your story is to take it straight to the people who care. GE launched GEReports.com in October 2008, that, in just a few short months, has seen great success and learned valuable lessons in engaging with those people who are actively interested in the happenings at GE.

GE has to deal with unifying a diverse company — one that has branches in entertainment, consumer electronics, medical equipment, and jet engines. GE found success by catering to the interests of their fans: Their blog is published on the website, via RSS, and as an email newsletter; the GE Reports videos go on YouTube, and Megan Parker is available on the company’s Twitter account.

(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)

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