In his BlogWell New York presentation, “Honesty is the Best Policy: Best Practices for Disclosure in Social Media,” Andy Sernovitz, CEO of GasPedal and the Blog Council, shared how disclosure enhances marketing, and — if done properly — helps word of mouth.

Andy outlines three standard practices to eliminate gray areas with regards to disclosure: Present your true identity, state whether you were paid to comment or post, and make it known if what you are saying is your personal opinion or that of the brand’s.

(Special thanks to our lead sponsor, nGenera, for help making BlogWell possible.)

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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit gaspedal.com/blogwell/

BlogWell is produced by GasPedal and the Social Media Business Council.

Learn More: gaspedal.com and socialmedia.org