Once in a while you get the chance to do a really fun project and this is definitively one of them . This time we teamed up with Traktor, The Producers and King to turn two of Swedens most iconic commercial characters, ComHem´s Judit and Judit, into video game heroes. It´s not everyday you get the chance to use all tools in your toolbox producing a swedish commercial, so we went all in. Traktor provided us with the script and edited a reference that was captured from all of kind of video games. Based on moodboards from Traktor and King we made all the set design and character development. The idea was to create a look and feel between in-game and a rendered cinematic. In the end, everybody seemed really happy with the result, and so are we.

CREDITS:
Client: ComHem
Agency: King
Director: Traktor
Producer: Anders Gernandt
Production company: The Producers
Postproduction: Visual Art
Producer: Jörgen Lilja
Art Director: Gustaf Holmsten
3D: Pontus Ekstrand, Henrik Eklundh, Jonas Skoog, Jonas Ekman, Viktoria Anselm, Lars Wahlman
2D: Peter Blomstrand, Calle Granström, Erik Lindgren
Mocap: Imagination Studios
Musik: Mattias "Tengan" Tegnér
Sound design: Stopp

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