A Lines for Life bullying prevention campaign has enlisted youth in the creative process and taken a unique approach to the issue, promoting mental health awareness for young people and reinforcing the important message that it’s OK to talk about the struggles they are experiencing.

According to research, half of children are bullied at some point in their lives, and more than 10 percent are bullied regularly. Bullying prevention is woven into all of Lines for Life’s youth programs given the prevalence of bullying and its link to academic struggles, substance use, anxiety, depression and suicide. The campaign – whose tagline is “There is H.O.P.E . (Harmony, Optimism, Peace, Equality)” – expands the focus on an issue that affects young people at school, in their neighborhoods, and in cyberspace through such things as social networking sites, web pages and texting.

The multifaceted campaign released a video this week promoting the key role bystanders play in bullying prevention by reporting the behavior to an adult. The video was created by teen leaders with Lines for Life’s Youth Advisory Council, the advocacy group Students Making Ads for Social Health at Portland’s Franklin High School, and YouthLine, Lines for Life’s peer-to-peer crisis line for teens.

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