DARK WAVES
PROUDRACE FALL WINTER 2012 2013

Surfers, thugs and sharks; a random mix if you think about it but for Proudrace, it was the randomness that made it exciting. This season, the label borrowed elements from these inspirations; street styles from thugs and hip hop, the restrained silhouettes of surf wear, and the charisma of the shark. It was the perfect mix to produce the pieces of Proudrace’s Fall/Winter Collection. The label kept it simple and youthful with a selection of separates for fall and winter as well as ideal transitional pieces. It’s not all dark this season with the inclusion of blush in their usual all-black palette. Proudrace did not stray away from their distinct style, staying true to their tough, street and minimal aesthetics and created a collection that translated into modern classics.

FILM BY:JUDD FIGUERRES
MODELS:PAULINE PRIETO,RAS TARO
HMUA:RENE JOAQUIN
MUSIC:ASAP ROCKY-BASS

All clothing by: Proudrace Fall Winter 2012 2013

WWW.PROUDACE.COM

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FACEBOOK.COM/PROUDRACE
INSTAGRAM:PROUDRACE
INFO@PROUDRACE.COM

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