Here's a short video on Dachis Group's software for measuring the brand impact of social media campaigns.
Campaign Performance Monitor is a subscription software service that helps you:
1. Uncover clean signals (tweets, posts, replys, comments)
2. Correlate them to social campaigns and align to business outcomes.
2. Adjust campaigns in-flight, to quickly reallocate marketing investment or respond to a crisis.
3. Deliver "boss-ready" reports, with one-click access to a dozen ppt reports.
Unlike alternative tools that track campaign activity metrics, Campaign Performance Monitor correlates your brand's social programs to brand performance outcomes, including awareness, brand love, mindshare and advocacy.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?