In this integrated campaign for General Mills, we partnered with Saatchi & Saatchi to develop a whole new world full of original characters, all made of Fruitsnacks. Creating four launch spots, and content for Fruitsnackia.com, the campaign features the antics of three young trouble-makers, Larry, Linus, and Lloyd (Gusher, Fruit by the Foot, and Fruit Rollup respectively).

CREDITS:

Directed by: BUCK
Executive Creative Director:Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Senior Producer: Kitty Dillard
Associate Producer: Billy Mack
Production Coordinator: Ann Seymour
Lead Concept Art/Character Design: Thomas Schmid
Concept Art: Justin Fines, Mike Lee, Thomas Schmid, Adrian Sonni, William Trebutien,
Design: Laura Alejo, Jon Gorman, Stephen Kelleher, Ben Langsfeld
Storyboards: Jerod Chirico, Thomas Schmid, William Trebutien
Animatics: Harry Teitleman, William Trebutien
CG Supervisor: Ryan O'Phelan
3D Modeling/Layout: Dan Fine, Brice Linane, Rafael Mayrhofer, Ryan O'Phelan, Arvid Volz, Brett Wharton
Rigging: Chris Hertwig, Vadim Kiyaev, Brice Linane, Rafael Mayrhofer, Ryan O'Phelan, Arvid Volz
Animation Director: William Trebutien
3D Character Animation: Jordan Blit, Chad Colby, Roman Kobryn, Brice Linane, Ryan O'Phelan, Cesar Tafoya, Arvid Volz, William Trebutien
3D Animation: Pete Hamilton, Chris Hertwig, Brice Linane, Rafael Mayrhofer, Ryan O'Phelan, Arvid Volz
Lead 3D Lighting/Shading: Michael Lampe
3D Lighting/Shading: Helen Choi, Brice Linane, Alex Scollay
Composite: Daniel Oeffinger, Ryan O'Phelan, Conrad Ostwald, Fede Reano
Matte Painting: Tim Matney
Colorist: Seth Ricart

Music: Antfood
Sound Design: Antfood
Recording & Audio Production: Antfood

Agency: Saatchi & Saatchi

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