For too long, North Korea has been defined by high politics and the regime leadership, and this has led to inaction. Media coverage has been obsessed with security concerns and has turned North Korea into a tabloid issue by making Kim Jong Un and his cronies the main characters. Progress will not be made if this continues to be the perception.

This September we are launching SHIFT, a campaign designed to change the public’s perception on North Korea by focusing on the North Korean people. We will bring their stories of hope and suffering to the masses through a strategy that will not allow for the status quo to continue.

Bring the campaign to your city this fall. blog.linkglobal.org/shift-tour/

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