The long-standing campaign icon Smokey Bear (not Smokey THE Bear) for US Forestry Service got a twist when we developed a character represented via the minds of our creative team and CG company NTropic. The campaign for the Ad Council ended up as a fully integrated campaign online, interactive, print, billboards and trans-stops. My daughter sees it at the mall and says "daddy did that!" It takes more than just the producer. A great team worked on this one and made it all happen for very little money. Creative Team: Scott Murray, Writer/CD Director: Jason Zada, Tool of North America Special FX: Ntropic Editorial: Optimus

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