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On most briefs we pitch a variety of directions and treatments.
When approached by AETN to produce a graffiti concept for spots promoting
their Beyond Scared Straight programme on Ci, this was the third contemporary or "risky"
option. When the client went with the more brand suitable direction, I decided to animate this for fun.
Inspired by cel animation and cross over graphic artists such as 123 Klan and Sicksystems,
I've tried to fuse a variety techniques in After Effects and Cinema 4D, to achieve the flat graphic language core to the source reference. Giving it a fresh dynamic, with slick transitions, sound design and simple colour palette.