The Screen Forum held another of its regular series of 'Breakfast Briefings' at the Hospital Club on the morning of 15th May. ‘The Life Of A Digital Campaign’ covered the specific case study of a digital out-of-home campaign from planning, to booking, to creative, to distribution, play-out and reporting.
The Screen Forum brought together the client, the planners, the media agency, the creative team, the digital out-of-home network owner to talk about how the campaign was conceived, why the specific digital formats where selected, how the process was executed and how it was received.
Lisa Rokny - Creative Communications Director, ALIVE, CBS Outdoor
Tom Woodhead, Account Manager, BBH
Dan Dawson - Digital Director, Grand Visual
Rachael Howe - Account Manager, Kinetic
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