This film documents the craftsmanship of a custom-made guitar, designed by Jack Daniel's from Lynchburg, Tennessee, built by Taylor Guitars in El Cajon, California, and played by Zac Brown around the world.

Jack Daniel's "How to Make A Record With Whiskey"
Pete Favat, Managing Partner, Chief Creative Officer
Wade Devers, Group Creative Director
Todd Mitchell, ACD / Copywriter
Peter Hughes, Copywriter
Daran Brosard, Art Director
Ben Ouellette, Producer
Nate Laver, Director, Editor

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