To talk about the importance of music programs in schools, this commercial, created by Big & Tall Advertising, takes a humorous tone with a more controversial topic. Bullying isn’t something to joke about, but in this instance it helped make a point: that all types of kids become more productive if they are involved in music. Music programs in public schools have been on shaky ground over the last few years because of the down economy.
Scott Kaplan, the writer of the ad, is a concerned parent of two musicians who wants to get the word out about this little discussed topic. Contact scott@scottmkaplan.com for more information.
AGENCY: Big & Tall Advertising
CD/WRITER: Scott Kaplan
CD/Art Director: Chuck Tso
Director: Matt Fischman
DP: Vince Vennitti
Production Company: Big & Tall Advertising
Producer: Scott Kaplan, Stephanie Haberman
Editor: Mike Rizzo
Editorial: Mackenzie Cutler
MIXER: Tom Jucarone
MIX COMPANY: Sound Lounge
COLORIST: Rob Sciarratta, CO3
CONFORM: Filmworks/FX