The NZ Vodafone 'Fold' ad.
We have made reference to the way the man folds up objects that are unable to be physically grabbed and folded, and puts them in his pocket. It is elluding to the idea that you really can take everything you need and want with you anywhere you go. In our video we too hope to show this but also explore the idea of being able to capture moments, smells, sounds, views, tastes and feelings and have them long after the physical experience is over.

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