This video is of the 2nd annual back to school event put on by the You Matter Teen Suicide Prevention & Awareness organization.
From their Facebook page, "A group of professional photographers are coming together to launch an awareness campaign for Suicide and Depression especially among young people. We are determined to get the word out there that You Matter and bullying and negativity must be stopped. Life is too precious. Watch for events and fundraisers as well as our ongoing photo campaign."
If you'd like more information on this campaign, see their blog youmattercampaign.blogspot.com or visit their Facebook page facebook.com/pages/You-Matter-Teen-Suicide-Prevention-Awareness/178622828915253
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