NS definition: More comfortable than raw, de-starched and ready to wear. Areas of wear and lifestyle have been highlighted whilst still dark, clean and elegant.

BRUISED captures the first signs of evolution. Clearly worn and beaten, whilst still preserving the beautiful range of dark indigo tones, with deep whiskers and wear to the seat and edges of the jean. Another of Natural Selection Denim’s original jean offering – this film captures the essence of denim coming into contact with nature and the environment – being weathered by the elements until the surface is altered.

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