Client: Shoe Biz
We are proud to present an all new shoe. The shoe is a collaboration with San Francisco's own Shoe Biz, and Onitsuka Tiger. The shoe is based on the ‘66 Mexico, which features a series of notable features as it situates itself as a reflective, all-vegan shoe for fixed gear riders. The initial look includes a mesh overlay with 3M underneath on the typically sleek ‘66 Mexico style. Stay tuned for more details on availability.
Human Traffic Rider: Tj Borboa
Filmed using a Panasonic HPX17O
Music By: Doolan Roobenstein
Filmed & Edited by:
"I recently came across this Shoe Biz / Onitsuka collab spot by young filmmaker Justin Gallagher. I love the single-minded focus of TJ, the rider (a legit bike messenger), as he books down a quintessential San Fran street, showboating the bona fide durability of the Asics '66 Mexico style shoe on a fixie (of course). All sweet action. Cue the contrapuntal soundtrack by Doolan Roobenstein and you have a seriously fresh and straightforward package that delivers a noninvasive sell for the client. Heck, I even bought a pair--and fixies scare me to death."
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