Client: Shoe Biz
ShoeBizSF.com

We are proud to present an all new shoe. The shoe is a collaboration with San Francisco's own Shoe Biz, and Onitsuka Tiger. The shoe is based on the ‘66 Mexico, which features a series of notable features as it situates itself as a reflective, all-vegan shoe for fixed gear riders. The initial look includes a mesh overlay with 3M underneath on the typically sleek ‘66 Mexico style. Stay tuned for more details on availability.

Human Traffic Rider: Tj Borboa


Filmed using a Panasonic HPX17O

Music By: Doolan Roobenstein

Filmed & Edited by:
Justin Gallagher
GallagherFilms.com
&
Corey Evans
vimeo.com/cevansfilms

"I recently came across this Shoe Biz / Onitsuka collab spot by young filmmaker Justin Gallagher. I love the single-minded focus of TJ, the rider (a legit bike messenger), as he books down a quintessential San Fran street, showboating the bona fide durability of the Asics '66 Mexico style shoe on a fixie (of course). All sweet action. Cue the contrapuntal soundtrack by Doolan Roobenstein and you have a seriously fresh and straightforward package that delivers a noninvasive sell for the client. Heck, I even bought a pair--and fixies scare me to death."
-Sumagency.com