With his sharp lyrics and playful persona, APOC is one of the most unique sounds in the post hip-hop generation. His latest video "Put Your Horns On Me", directed by Scott Upshur, was inspired by german expressionist films with the intent to maintain APOC's light-hearted and "DIY" aesthetics – while giving a modern feel to an old style. For more info and other songs from APOC check out bigapoc.com; or, for more from STARCH and the director, Scott Upshur, visit addstarch.com.

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