"How We Got Down: A Brand, a Band, and a Van"

In March of this year Jason Snell and Mike Gibboney, otherwise known as We Have Become Vikings, teamed up with band Ohio Knife and brand agency Landor on an adventure down to the South By Southwest Music Festival in Austin, Texas. Their mission was to activate Landor's brand and bring awareness to all of the talent found in Cincinnati's vibrant music scene. At August's Percolator, Jason and Mike will tell stories from the festival and share the valuable lessons they learned both on the road and in working with design partners.

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